Universal music group

Objective: Create promotional designs for UK Universal Music Group’s annual employee concert.

Idea: To excite UMG employees and create anticipation around the event.

Outcome: Crafted compelling visuals that reflected the brand image and culture of UMG.

I used elements from various UMG artist albums such as SZA, Justin Bieber, Drake and Billie Eilish, to create anticipation around who will be performing at the event.

Promo video

Poster design

Instagram engagement

Email Promotion

Digital Tickets

Merch

Flyers

In Venue

Creative Advertising. Marketing. Storytelling. Branding

Creative Advertising. Marketing. Storytelling. Branding