Tory Burch

During my Internship at Tory Burch as a Visual Merchandising intern, I was immersed in the dynamic world of luxury fashion. Working closely with professionals, I gained hands-on experience in executing captivating visual displays that showcased the brands identity. From concept ideation to implementation, I learned the art of storytelling through visual presentation, ensuring each display reflected the brand image and resonated with the target audience.

Through this experience, I developed an eye for detail, a deep understanding of consumer behavior, and a passion for translating brand narratives into tangible visuals.

Mother’s Day In Store concept

Objective: Create a 360 in-store Mother’s Day Concept.

Idea: Full Bloom - encapsulating the essence of Mother’s Day while staying true to Tory Burch.

Outcome: Designed window displays, store layouts and interactive events.

For my intern project I delved into research, exploring themes, color schemes and materials that would encapsulate the essence of Mother’s Day while staying true to the Tory Burch brand identity.

Phase 1 of the window display showcases an elegant Mother’s Day Picnic, featuring items from the Mother’s Day assortment. This Phase will be displayed two weeks prior to Mother’s Day Weekend.

Phase 2 is when the windows will come into full bloom the week of Mother’s Day, when customers are seeking to celebrate special Mothers in their lives.

To complement the picnic window displays, outside of the store sits a build-your-own bouquet stand to attract passing customers. Here customers are able to customize their own Tory Burch branded bouquet to gift for Mother’s Day.

In-store Event

As customers make their way through the store, they will be greeted with a complimentary picnic stand next to the Mother’s Day assortment table display. This will create an immersive and memorable experience for customers.