Norwegian
Cruise Line
Objective: Create a compelling campaign for NCL to get 18 to 20 year olds on their ships.
Idea: Introduce an exclusive club on the ship for that age group.
Outcome: Society1820 where members get exclusive perks and events, making their experience memorable.
As Associate Creative Director, I co-led a team of creatives to create Society1820. This unique club redefines the cruise experience for young adults, offering perks and events that excite Gen Z.
NCL’s Entertainment Division will be implementing this campaign into their next marketing efforts to attract young adults.
Posters
The Society 1820 posters are an application of the brands design elements, including logo, integration, typography and imagery.
Welcome package
Society 1820 members launch their cruise experience with a personalized welcome box, packed with merch and other cruising essentials.
Cooking activation
Indulge in immersive culinary experiences during the cruise, as local chefs guide you through cooking classes, providing a chance to delve into the culinary traditions of your destination.
sip & mix activation
Immerse yourselves in a vibrant mixology night, exploring a spectrum of expertly crafted mocktails and gaining hands-on experience guided by skilled mixologists.
Spotify Partnership
Enjoy vibrant pool parties and personalized music experiences as NCL partners with Spotify, providing each guest with their own curated playlist.
NCL on film
Receive disposable cameras, with pop up shops on board for film purchase and development. This activation culminates with a post-trip photo sharing initiative on NCL’s socials to feature photographs taken by passengers.
Social media
The Society1820 social media is a visual representation of the brands cohesive online presence, encompassing elements such as logo placement, color schemes, and messaging consistency.
