Le Specs

Objective: Create a campaign for Le Specs that shows their product in a new, unique way.

Idea: Emphasize that sunglasses don’t have to be just for sun.

Outcome: Capture party people wearing Le Specs to elevate their nightlife look.

We all wear sunglasses, right? But have you heard of funglasses. This is a campaign for eyewear brand, Le Specs, that elevates your nightlife style.

Creative Advertising. Marketing. Storytelling. Branding

Creative Advertising. Marketing. Storytelling. Branding