Le Specs
Objective: Create a campaign for Le Specs that shows their product in a new, unique way.
Idea: Emphasize that sunglasses don’t have to be just for sun.
Outcome: Capture party people wearing Le Specs to elevate their nightlife look.
We all wear sunglasses, right? But have you heard of funglasses. This is a campaign for eyewear brand, Le Specs, that elevates your nightlife style.