Objective: Create a campaign that uses technology to solve a problem.
Idea: Use artificial intelligence to hold companies accountable regarding equal gender pay.
Outcome: A campaign that invites companies to opt in to our technology to be transparent about their pay.
It Pays To Be Equal is a campaign I co-created that tackles the issue of equal gender pay. It uses technology to hold companies accountable and give consumers the power of who they wish to support. It’s a movement to make the world a more transparent and equal place.