Notco
Objective: Create a campaign that generates buzz around NotCo’s new product NotHangover.
Idea: Emphasize that with NotHangover, there is NotHangxiety the next morning.
Outcome: A campaign showing that with this product all of those negative, anxious feelings after drinking don’t exist.
NotHangover is a product that is taken before drinking to minimize the harsh after effects of alcohol. The creative vision is to show that with NotHangover there is NotHangxiety the next morning. You may look like a wreck but you don’t feel like one.
